Logos are one of the most challenging parts of a designers job. There's way more going on in a logo design than seen at first glance. One lesson that I remember well in design school revolved around the blending two items in the desgin so your brain flips the image back and forth and see two different things. Once you see it, you can't unsee it!
Here are a few examples from: brightside.me/article/the-15-famous-logos-with-a-hidden-meaning-which-we-never-even-noticed-35405/?utm_source=fb_rd16ce11f9955&utm_campaign=BS_week31_EUR&utm_medium=cpm
Here are a few examples from: brightside.me/article/the-15-famous-logos-with-a-hidden-meaning-which-we-never-even-noticed-35405/?utm_source=fb_rd16ce11f9955&utm_campaign=BS_week31_EUR&utm_medium=cpm
Just an arrow? Nope. A smile is what Amazon wants their customers to do, as well as the fact that they sell items from A-Z.
Store initials? Or the number of flavours of ice cream they sell?
Do you see the '1' in the negative space?
And I bet you always thought the Hyundai logo was simply an 'H!'
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