In the past printing a huge number of one-off customized items would've been pretty much impossible. If you could find someone to actually do it, the job would have cost a small fortune. Technology and new printing processes are changing this and the marketing departments of big brands are quickly getting on board.
If you think the personalized name bottles by Coca-Cola were impressive, have a look at what they did for Diet Coke. The latest campaign printed two million completely unique bottle labels. While this alone is impressive, so is the fact that they were created using a special algorithm allowing the designs to be completely auto-generated.
Absolut Vodka had a similar campaign in 2012 and Budwiser Beer just recently launched one of a kind bottles for a music festival in the US.
http://www.adweek.com/adfreak/diet-coke-prints-2-million-unique-labels-latest-stroke-packaging-genius-161042
If you think the personalized name bottles by Coca-Cola were impressive, have a look at what they did for Diet Coke. The latest campaign printed two million completely unique bottle labels. While this alone is impressive, so is the fact that they were created using a special algorithm allowing the designs to be completely auto-generated.
Absolut Vodka had a similar campaign in 2012 and Budwiser Beer just recently launched one of a kind bottles for a music festival in the US.
http://www.adweek.com/adfreak/diet-coke-prints-2-million-unique-labels-latest-stroke-packaging-genius-161042
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