Love it or hate it, you must admit McDonald's is one of the most recognized brands in the world. This year, the fast-food chain has updated it's packaging with a very minimal typographic design. Chicago's Boxer Brand Design stripped down the graphic and text-heavy elements of the previous design and introduced the playful use of the McDonald's name and logo with a bright, basic colour pallet. http://designtaxi.com/news/383296/McDonald-s-Unveils-Refreshingly-Bold-Typographic-Packaging-Design-For-2016/
gawck talk blog
We post informative, inspiring and fun bits of information on large format products, marketing and design a couple times a week. This includes our very popular Funny Sign Friday™.