Logos are one of the most challenging parts of a designers job. There's way more going on in a logo design than seen at first glance. One lesson that I remember well in design school revolved around the blending two items in the desgin so your brain flips the image back and forth and see two different things. Once you see it, you can't unsee it!
Here are a few examples from: brightside.me/article/the-15-famous-logos-with-a-hidden-meaning-which-we-never-even-noticed-35405/?utm_source=fb_rd16ce11f9955&utm_campaign=BS_week31_EUR&utm_medium=cpm
Just an arrow? Nope. A smile is what Amazon wants their customers to do, as well as the fact that they sell items from A-Z.
Store initials? Or the number of flavours of ice cream they sell?
Do you see the '1' in the negative space?
And I bet you always thought the Hyundai logo was simply an 'H!'
To celebrate the upcoming 2017 Summer Universiade in August, the city of Taipei has transformed several of it's subways into replica sports venues. Laminate has been applied to the floors and walls of many cars to mimic tile, grass, sand or track and has drawn a large following for photos on Instagram. I definitely would want to have my photo taken in the track train!
Details from: www.thisiscolossal.com/2017/07/sporty-public-transit-taiwan/
Turkey-based designer Efil Türk of Llun creates beautiful (yet still useful) paper clips inspired by traditional motifs.
I wonder if she'd make our 'gawcky-g' in paper clip form?
'Food artist' Gaku creates incredibly intricate carvings from unlikely objects: fruit and vegetables. He uses a simple xacto knife and works quickly while the produce still looks fresh and crisp. See more of his work on his Instagram account.
Story from: http://www.thisiscolossal.com/2017/04/new-elaborate-patterns-and-designs-carved-on-produce-by-gaku/
Artist Jennifer Bolande created an art installation of billboards that focus on what is sometimes overlooked while driving. Instead of an advertisement, the billboards feature images of the landscape that would be seen if the billboard wasn't there.
Story details from: http://twistedsifter.com/2017/03/visible-distance-second-sight-by-jennifer-bolande-for-desertx/
London photographer Rich 'paperboyo' McCor adds simple paper cutouts to the foreground of famous landmarks and then takes photos of the whimsical result. McCor has gained quite the following on his Instagram account as people wait to see what he's going to do next.
How cool is this?! At the Lego store in London, you can visit the 'Mosaic Maker' booth which snaps your photo and then provides you with the pieces to recreate your image in Lego bricks!
From: http://www.adweek.com/creativity/this-lego-booth-scans-your-face-and-makes-a-custom-kit-so-you-can-build-yourself-out-of-legos/ and www.digitalspy.com/tech/feature/g24393/you-can-now-make-yourself-out-of-lego-and-its-amazing-heres-how-the-lego-mosaic-maker-works/?
The City of Toronto has proven that there's still lots to do even on the coldest, snowy days of winter. The Waterfront Business Improvement Area and Winter Stations (creators of the exhibits in the Beaches last winter) have created a temporary art exhibition featuring five fun displays along Queens Quay. The exhibit is called Ice Breakers and will be on display until February 26, 2017. www.waterfrontbia.com/event/ice-breakers/
We recently got a book called Overview at Christmas. It is filled with absolutely incredible images obtained by satellites. The book by Benjamin Grant is called Overview because of the perspective astronauts have when looking at the earth from the unique angle while in space. Grant also has an Instagram account where he features some of his amazing images on a regular basis.
This month every sign in the Toronto Transit Commission's (TTC) Bathurst station was replaced. The new signage pays homage to the nearby Toronto iconic retailer, Honest Eds, which will be closing on December 31, 2016. The decals and directional signs were designed in the immediately recognizable hand painted style of all Honest Eds, complete with matching font, colour scheme and play on words. These fun signs will be in place until the store closes and they are replaced by a smaller, but permanent tribute to the store. Source: http://urbantoronto.ca/news/2016/11/bathurst-station-unveils-bittersweet-homage-honest-eds
Tel Aviv designer Chen Bikovski used the pop-up books she loved as a child to inspire the design of magical, multi-dimensional light fixtures. Her three debut designs included a deer-head, owl and peacock which are folded and cut to allow for light to create additional features including antlers or feathers. Her work has won awards and been featured in galleries and design magazines around the world. Learn more about Bikovski's fixures here.
At gawck, we're used to producing large products. Here's the complete opposite! Artist Taylor Mazer creates extremely detailed--and extremely small--pen and ink drawings depicting cityscapes.
At gawck, we're all about large format items. Kevin Wisbeth, digitally combines man-made and natural items to provide a clearer idea of their true size. www.thisiscolossal.com/2016/09/a-quick-perspective/
Andre De Grasse, the speedy Olympian that amassed three medals in Rio, was just awarded with a new piece of hardware: a large green sign that will be installed in his hometown of Markham street soon. Markham Mayor, Frank Scarpitti, presented De Grasse with the sign to honour his performance. http://runningmagazine.ca/andre-de-grasse-street/
A group called Citizens Advertising Takeover Service (or CATS) saw the result of their Kickstarter campaign come to life this week. The group raised enough money to take over every poster, sign and ad location in the Clapham Common Tube station in London. The group's goal was to reduce the onslaught of advertised products by posting cute cat photos for commuters to view instead. An additional feel-good note is that all the cats they used in their 68 ads are from rescue organizations.
When stuck in traffic on Toronto's highway 401 it's hard to imagine that there was a time without speed limits, lane marking, signage--or even driver's licences--and, it wasn't all that long ago!
The first stop signs originated in Michigan in 1915 and featured black lettering on a white background square sign. In order to reduce confusion and provide a standard, the octagon sign shape was adopted in 1922. In 1924 the colour of the signs evolved to black lettering on a yellow background. This remained the standard until 1954 when it changed to the white lettering and red background we know today.
Many countries around the world have adopted parts of this standard, but typically feature the translated version of the word stop. Reference: http://www.myparkingsign.com/MPS/article_history-of-stop-sign.aspx
Mathieu Tremblin, an artist known for his creative street art installations, tackled the tagged walls in France with the goal of making graffiti legible. He first painted over the existing tags, then replicated each based on the scale and colour of the original. http://www.thisiscolossal.com/2016/07/street-artist-paints-over-ugly-graffiti-to-make-it-legible/
Smack in the middle of the Rio 2016 Athlete's Village stands a sign just waiting for the onslaught of international athletes and their selfies!
gawck talk blog
We post informative, inspiring and fun bits of information on large format products, marketing and design a couple times a week. This includes our very popular Funny Sign Friday™.