You may not recognize the name Hans Kleefeld, but chances are you'll immediately recognize his work. Kleefeld is credited with the design of iconic Canadian logos including TD Bank, Toronto Zoo, Scarborough Town Centre, Brewer's Retail, Bank of Montreal, Inco, Stratford Festival, Air Canada and Tim Hortons.
Kleefeld was born and educated in Berlin, moving to Canada in 1952 where he immediately started applying his skills. On being able to work on such high profile projects Kleefeld said, “I was just in the right place at the right time. The ’50s, ’60s and ’70s really were the glory days of corporate and visual identity.”
Kleefeld passed away this month at the age of 86, leaving behind corporate branding masterpieces that have--and will endure for decades.
http://www.thestar.com/news/insight/2016/03/27/hans-kleefelds-corporate-logos-became-part-of-canadian-landscape.html and http://www.rgd.ca/database/files/library/Can._Icons.pdf
Kleefeld was born and educated in Berlin, moving to Canada in 1952 where he immediately started applying his skills. On being able to work on such high profile projects Kleefeld said, “I was just in the right place at the right time. The ’50s, ’60s and ’70s really were the glory days of corporate and visual identity.”
Kleefeld passed away this month at the age of 86, leaving behind corporate branding masterpieces that have--and will endure for decades.
http://www.thestar.com/news/insight/2016/03/27/hans-kleefelds-corporate-logos-became-part-of-canadian-landscape.html and http://www.rgd.ca/database/files/library/Can._Icons.pdf
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