gawck's FUNNY SIGN FRIDAY™: No matter what you are wearing, have a good long weekend! Image from: www.signsfunny.com/tag/very-funny-signs/
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gawck's FUNNY SIGN FRIDAY™: Thanks Lauren Brown for forwarding this great sign from Toronto Dance Industry!
gawck's FUNNY SIGN FRIDAY™: In case you forget the sunscreen. Image from: theinspirationroom.com/daily/2010/take-a-break-from-the-sun/
![]() For years psychologists have studied the effect that colour can have on an individual’s physical and mental state and have found a strong link between colour and emotional response. Colour is a powerful communication tool that can signal action, influence mood and cause physiological reactions. When selecting a colour for your design, it is important to consider that your choice may affect how your brand is viewed and whether you will get the response you intended. Researchers have found that each colour can trigger certain feelings, effects or messages. That said, personal experience, preference, age, gender and cultural background can also alter the typical response. For example, in some cultures black is considered to be a colour of mourning, while in others, it is white. Another thing to consider is the shade of a given colour. For instance a pale blue can be associated with infancy and babies, while a dark blue may be associated with power and stability. Below are examples of typical emotions, effects and messages that relate to a given colour: RED -Danger -Important -Strength -Anger -Love -Energy -Bold -Stimulates appetite Uses -To draw attention to important elements as an accent colour -For bold statements and to create urgency in a retail environment, eg: Sale! ORANGE -Lighthearted -Young -Courageous -Fun -Warm -Friendly -Movement -Health Uses -Often used as a call to action when red is too strong -Relays a friendly, positive message YELLOW -Happy -Energizing -Stimulates the brain -Optimism -Creative -Hope -Curiousity Uses -To inspire happiness -Often used for children’s products BLUE -Calming -Power -Trust -Established -Loyalty -Security -Cooling -Peace -Masculine Uses -Popular colour for logos -People often describe it as their favourite colour -Curbs appetite -Encourages productivity -Used to establish feeling of trust and loyalty PURPLE -Creativity -Royalty -Success -Wisdom -Spiritual -Calming effect Uses -Encourages creativity -Sometimes used for luxury brands GREEN -Nature -Fertility -Health -Growth -New beginnings -Tranquility -Abundance -Reduces anxiety and conveys balance Uses -Frequently used for environmental messages -Health related messages BROWN -Earth -Wood -Dependable -Simple -Warmth -Utility -Longevity -Stability -Approachability Uses -Often used as a neutral background colour -Conveys feeling of wholesomeness PINK -Romance -Fun -Youthfulness -Beauty -Friendship -Sweet -Femininity -Reduces aggression -Increases sugar cravings Uses -Sometimes used to encourage action -Often used in messages directed towards women GREY -Neutral -Stable -Conservative -Corporate -Practical -Timeless -Calm Uses -Works well with other colours -Communicates longevity -Often used as a background colour WHITE -Clean -Peace -Innocent -Simple -Purity Uses -Creates negatives space in logos -’White space’ helps other colours and message stand out -Works well with all other colours BLACK -Bold -Simple -Evil -Classic -Traditional -Mysterious Uses -Messages of sophistication -Is the standard for text colour -Often used in modern, bold design -Works well with other colours References: http://www.huffingtonpost.com/brian-honigman/psychology-color-design-infographic_b_2516608.html https://www.verywell.com/color-psychology-2795824 http://www.smashingmagazine.com/2010/01/28/color-theory-for-designers-part-1-the-meaning-of-color/ http://sbinformation.about.com/cs/advertising/a/colors.htm © Cathy Vandergeest, RGD, gawck group inc. gawck's FUNNY SIGN FRIDAY™: A useful sign! Image from: http://www.frederiksamuel.com/blog/images/pedigree_bus_bag.jpg
Love the new signs and whole ad campaign for The Vancover Aquarium! Hope Toronto has something fun up their sleeves for the new Ripley's Toronto Aquarium! http://www.buzzfeed.com/copyranter/the-brilliant-ads-of-the-vancouver-aquarium
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gawck talk blogWe post informative, inspiring and fun bits of information on large format products, marketing and design a couple times a week. This includes our very popular Funny Sign Friday™. categories
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