Great logos with secret meanings: http://goo.gl/8ve54r
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Fun large format printing facts from Guinness World Records... WORLD'S LARGEST POSTER: The world record largest poster measured 52.1 m in width by 51.8 m in length, and represented Michael Jackson's 'Michael' album. It was unveiled in Hounslow, UK, on December 8, 2010, and was created by painter Kadir Nelson as a commission from Sony Music UK to promote the album. It took engineers three hours to install the poster near one of Heathrow’s main runways and viewable by all planes arriving or departing. The poster was made of PVC and weighed 1 tonne. http://community.guinnessworldrecords.com/_Largest-poster/blog/3106663/7691.html  An excellent article on the link and importance of design and brand.
"A brand is not your logo or ID system, It's a gut feeling people have about you. When two or more people have the same feeling, you have a brand. You get that feeling via smart design, which creates the experiences people have with the brand. Everything you do creates the brand experience, ergo design IS your brand." Read more here: http://www.fastcompany.com/1830073/9-principles-for-great-branding-by-design How well eight famous brands adapted when they had to switch to non-latin logos: http://goo.gl/BDMHU  You’ve decided to exhibit at a trade show and have put down your deposit for a booth. As the date approaches the question is, “now what?” We've got the answers. http://www.gawck.ca/gawck-talk---exhibiting-at-a-trade-show.html  |
gawck talk blogWe post informative, inspiring and fun bits of information on large format products, marketing and design a couple times a week. This includes our very popular Funny Sign Friday™. categories
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