gawck talk blog

Great logos with secret meanings

4/24/2012

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Great logos with secret meanings: http://goo.gl/8ve54r

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World's largest poster

4/23/2012

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Fun large format printing facts from Guinness World Records...

WORLD'S LARGEST POSTER: The world record largest poster measured 52.1 m in width by 51.8 m in length, and represented Michael Jackson's 'Michael' album. It was unveiled in Hounslow, UK, on December 8, 2010, and was created by painter Kadir Nelson as a commission from Sony Music UK to promote the album. It took engineers three hours to install the poster near one of Heathrow’s main runways and viewable by all planes arriving or departing. The poster was made of PVC and weighed 1 tonne. http://community.guinnessworldrecords.com/_Largest-poster/blog/3106663/7691.html

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"A brand is a gut feeling people have about you."

4/17/2012

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An excellent article on the link and importance of design and brand.
"A brand is not your logo or ID system, It's a gut feeling people have about you. When two or more people have the same feeling, you have a brand. You get that feeling via smart design, which creates the experiences people have with the brand. Everything you do creates the brand experience, ergo design IS your brand." Read more here: http://www.fastcompany.com/1830073/9-principles-for-great-branding-by-design

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Famous logos and their non-latin adaptations

4/10/2012

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How well eight famous brands adapted when they had to switch to non-latin logos: http://goo.gl/BDMHU

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You've decided to exhibit at a trade show...now what?

4/2/2012

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You’ve decided to exhibit at a trade show and have put down your deposit for a booth. As the date approaches the question is, “now what?” We've got the answers. http://www.gawck.ca/gawck-talk---exhibiting-at-a-trade-show.html

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Great logos with secret meanings

World's largest poster

"A brand is a gut feeling people have about you."

Famous logos and their non-latin adaptations

You've decided to exhibit at a trade show...now what?

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