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Tired of winter? Maybe this will cheer you up. Graffiti artist 'Faust' has been decorating cars in New York City with calligraphic messages written in the snow. He says, "I believe everyone has an affinity for writing in the snow as a child. I guess I just haven't been able to shake it." Follow his snow calligraphy and other art here: https://www.behance.net/gallery/23308973/Snow-Script 
gawck's funny sign friday™: Translation...Don't try before you buy. (image from: http://goo.gl/9qZQGQ)   When designing large format printed items, there are a few tips to keep in mind that will ensure your message is seen and absorbed by your target audience. Unlike a smaller item like a post card or brochure, the average poster, banner or sign is usually viewed for only a second or two, at least initially, and often at a distance. The key is to relay your message to your viewer quickly and with impact. Less can definitely be more when it comes to your design.
Here are some points to consider:
gawck's funny sign friday™: Maybe the teaching or friends banner should have been first. (image from: http://goo.gl/uRQiNJ)   Designing effective posters, signs and banners requires somewhat of a unique approach when compared to the design of smaller items such as postcards and brochures. Larger format items are typically viewed from a distance, sometimes for a just a few seconds or while the viewer is on the move. This gives the viewer only seconds to absorb your message visually, and creates a unique set of design requirements. We created the following tips to assist you as you design your large format piece. Five things to consider when designing a large format piece: What is it? Where will it be placed? At what distance will people be viewing it? How much time will people have to look at it? What is the desired effect? With these thoughts in mind, try to avoid the following:
A simple way for you to test the legibility of your piece: keep taking steps back from your computer screen to see if you can still quickly and easily read the message. If you need us to design your poster, sign or banner for you, simply contact us. 
To download a PDF copy of these tips, go to: http://www.gawck.ca/large-format-design-101.html
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gawck talk blogWe post informative, inspiring and fun bits of information on large format products, marketing and design a couple times a week. This includes our very popular Funny Sign Friday™. categories
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